Dear Taco Bell,
I understand the appeal in jumping on the "Surprise, we make something that won't give you a coronary!" bandwagon. And I bet competing with that Subway guy, Jared is a tough game. Your not-so-new Fresco tacos might be less than 9 grams of fat and 150 calories per taco, largely from doing what a caveman could do (whoops, wrong spokesperson!) and substituting the cheese sauce for salsa, but I think you're missing out on a major habit of your demographic. Nobody goes to your drive-thru window and orders just one tiny taco. Fine Mexican restaurants don't even serve one taco, no matter how high-quality the ingredients, to their discerning customers. Do you really think the average fast-food scarfing, overweight American orders just one tiny taco? If those scale-tippers ordered just one taco, I'm quite sure we wouldn't have an obesity epidemic in America either. I'm a light eater, and I laugh at the notion that one taco would satisfy me from lunch until the end of the work day.
Admittedly, I'm not a nutritionist, but someone with a shred of common sense could probably figure out that ordering 3 or 4 tacos really isn't going to do much to improve their waistline, especially when you haven't switched out the processed white flour used for your tacos and your high-sodium taco fillings.
As a suggestion, you might have better luck resurrecting the Taco Bell chihuahua from the Pet Cemetery. Or airing this ad on a station where people expect to hear BS, like Fox News. Good luck with that.
The Friendly Veg