Tuesday, June 23, 2009

Read: How the Food Makers Captured Our Brains

After an interesting convo this past weekend on how horribly addictive refined sugar is (the percentage of obsese Americans is certainly proof), I read this interview on the New York Times Health blog today with Dr. David Kessler, former head of the Food & Drug Administration, who puts a more psychological spin on why Americans eat the cavity-inducing, heart attack-watiting-to-happen foods. His latest book, "The End of Overeating: Taking Control of the Insatiable American Appetite" may not be your typical beach reading, but it might be an eye opener for some- detailing how giant food companies continually study consumer behavior and desire in order to create an irresistible product... an unhealthy one, more often than not.

I've said it before, I'll say it again... Big Food needs to go down. Read more about the book here.

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