Foodoro seems to live up to the "Discover Great Food" part of their logo. More than just online food shopping, this relatively new site brings you artisanal chocolates, doughnuts, chutneys, wine jellys, cheese, sea vegetables, gourmet latkes, and coffee & tea from small, unknown producers whose food products might not be big enough to make it to your local grocery store, and shipped directly to the buyer.
I normally love a concept that cuts out the middle man in food, because the end result is that your goods are much cheaper, but that doesn't seem to be the case on this site- $62 for a birthday cake? Seriously, someone has the balls to charge that without shipping & handling? There seem to be more reasonably priced goodies on Foodoro as well, which still make it worth checking out, but still, I'll save this website for special occasions.