My inner (okay, my outwardly flamboyant) chocoholic was immediately drawn to this Wall Street Journal headline. Despite being in the midst of a recession, one thing people do not skimp on are comparatively inexpensive "comfort" products, like chocolate; and according to the article, people will continue purchasing premium chocolate but will be more discriminating and ingredient-conscious, making sure they get the best quality for their dollars.
Makes sense, if ya ask me. It's the same reason liquor sales traditionally spike during a recession. While at the Chocolate Show this past November, SweetRiot founder Sarah also explained that people are more likely to treat themselves with a premium chocolate than splurge on a big ticket item, hence the unwavering crowds at the show.
Chocolatiers, go ahead and breathe that sigh of relief that all too many retailers can't.